Leadership communication
Build Your Leadership Brand with Generative AI
Explore leadership values, visual identity and an elevator pitch as part of developing a leadership brand with generative AI.
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Course topics
Leadership communication
- Leadership values
- Visual identity
- Elevator pitch
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Find your fit
Is this a useful starting point?
For leaders exploring their values and communication; prior generative-AI experience is not required.
- Starting point
- Intermediate
- Course length
- 1.5 total hours
- Lessons
- 29 lectures
Course by Tutti Taygerly
Course last updated: 07/2025
Requirements
- No experience with generative AI needed. You will learn all prompts & interactions during the course.
What is included
- Role Play
- 1.5 hours on-demand video
- 5 downloadable resources
- Access on mobile
- Certificate of completion
DoJo membership: A$250 per month per seat, excluding GST. Includes fortnightly group support and a private member community.
Explore the lessons
Course curriculum.
7 sections • 29 lectures • 1h 30m total length
Introduction5 lectures • 15min
- Welcome to the Course01:51
- What is a Leadership Brand?02:01
- Leadership AND Generative AI… What is this Combo?02:05
- Using Generative AI to Expand Creativity04:56
- Demo: Your First Prompt04:15
- Articulating the Significance of Leadership Branding
The Variety of Leadership Brands4 lectures • 14min
- What is a Good Leadership Brand?02:22
- What is a Unique Leadership Brand?02:04
- What Leaders Do You Admire?02:46
- Demo: Using GenAI to Brainstorm Your Leadership Brand06:23
- Identifying Traits for a Unique Leadership Brand
Discovering Your Leadership Values4 lectures • 9min
- What are Values and How They Help Your Career03:02
- Expanding Your Perspective to Identify Your Values01:48
- Activity: Brainstorming Your Lineage, Lived and Aspirational Values02:08
- Activity: Using Generative AI to Describe Your Values01:50
- Articulating Leadership Values
Visually Defining Your Leadership Brand5 lectures • 24min
- Breaking the Cycle: Stop Getting Trapped in Your Own Thinking01:42
- Expanding Your Leadership Brand Through Storytelling03:43
- Practice telling a story about one of your leadership values
- Activity: Exploring Your Leadership Brand Through Visualization07:40
- Activity: How to Use DALL-E 3 to Create Your Visual Inspiration01:59
- Demo: How to Use DALL-E 3 to Create Your Visual Inspiration09:14
- Using Metaphors to Refine Leadership Brand
The Power of an Elevator Pitch4 lectures • 11min
- Presenting Yourself and How this Helps Your Career04:56
- Activity: Overcoming Self-Critical Voices02:47
- Activity: Using Your Strengths and Values to Create an Elevator Pitch01:00
- Activity: Using Your Resume to Create an Elevator Pitch02:31
- Delivering a Leadership Elevator Pitch
Getting Your Leadership Brand Out There4 lectures • 9min
- Where and How to Use the Language to Communicate Your Leadership Brand03:05
- What Holds Us Back?03:08
- Activity: Practice Your Verbal Pitch01:09
- Practicing Your Pitch Out in the World02:06
- Revising Digital Profiles to Reflect Your Leadership Brand
Next Steps3 lectures • 8min
- How to Share and Test Your Brand at Work02:16
- Continuing to Iterate with Generative AI03:39
- Conclusion01:36
- Iterating Leadership Branding Strategies
From learning to practice
Try this next.
Draft a leadership statement and pitch based on your own values and experience.
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